Excerpts from workshop "Using Video to Maximize Your PR Strategy" with Natalie Ghidotti and Jeff Dailey:
Video results appeared in nearly 70 percent of Google searches.
89 million Americans will watch 1.2 billion videos online today.
People can be moved by a well-done documentary in a way that other media may not accomplish.
“Let others tell your story. It’s more powerful.” (guess it’s not a bad thing that Martin Doblmeier is telling our story instead of us)
In documentaries, soundbites are your enemy. Go for three things: Passion, emotion and knowledge.
Leave politics out of it. Who’s the best person to tell a powerful, compelling story? Not CEO, not PR director… who’s actually on the ground?
Bring the right people to the table. Ignore politics. Go with passion.
Make music work for you. It shouldn’t be an afterthought.
Websites: --shockwave-sound.com good stuff for $30-$40
--pond5.com
Video results appeared in nearly 70 percent of Google searches.
89 million Americans will watch 1.2 billion videos online today.
People can be moved by a well-done documentary in a way that other media may not accomplish.
“Let others tell your story. It’s more powerful.” (guess it’s not a bad thing that Martin Doblmeier is telling our story instead of us)
In documentaries, soundbites are your enemy. Go for three things: Passion, emotion and knowledge.
Leave politics out of it. Who’s the best person to tell a powerful, compelling story? Not CEO, not PR director… who’s actually on the ground?
Bring the right people to the table. Ignore politics. Go with passion.
Make music work for you. It shouldn’t be an afterthought.
Websites: --shockwave-sound.com good stuff for $30-$40
--pond5.com
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