Could we get our vice president and some division presidents to come to this convention? It's only if executives understand the importance of this will they think it's relevant.
This afternoon's workshop on "Demonstrating the value of PR so it resonates with senior executives" was full -- people standing against every available wall space, others sitting on the floor. Apparently we're not the only organization with this problem.
Nick Kalm, president of Chicago’s “Reputation Partners” says to educate your CEO about your department’s role: “Busy CEOs, in their sincere desire to be available and accessible, may not always give thought to the most effective ways that they – and their PR people – can engage in that process most effectively. Educate your CEO about your role, and help her or him understand how public relations can help the organization broadly – not only as a single department or function.”
Possible Implementation: We could invite our VP and our entire department's traveling staff to attend PRSA in order to understand the industry's best practices....and see how we can improve....that is, if we're really serious about getting our message out.
If that isn't feasible, we could develop a strong, thorough presentation about what PR is, how it serves to help everyone, and its Return On Investment . . . as well as what PR isn’t – the Post Office, to which previously-created plans are dropped off to be sent out. This is very similar to what Adventist Church Communication director Tarr wrote in ministry magazine in 1967 – Executives need to bring PR people to the table when plans are being created.
This afternoon's workshop on "Demonstrating the value of PR so it resonates with senior executives" was full -- people standing against every available wall space, others sitting on the floor. Apparently we're not the only organization with this problem.
Nick Kalm, president of Chicago’s “Reputation Partners” says to educate your CEO about your department’s role: “Busy CEOs, in their sincere desire to be available and accessible, may not always give thought to the most effective ways that they – and their PR people – can engage in that process most effectively. Educate your CEO about your role, and help her or him understand how public relations can help the organization broadly – not only as a single department or function.”
Possible Implementation: We could invite our VP and our entire department's traveling staff to attend PRSA in order to understand the industry's best practices....and see how we can improve....that is, if we're really serious about getting our message out.
If that isn't feasible, we could develop a strong, thorough presentation about what PR is, how it serves to help everyone, and its Return On Investment . . . as well as what PR isn’t – the Post Office, to which previously-created plans are dropped off to be sent out. This is very similar to what Adventist Church Communication director Tarr wrote in ministry magazine in 1967 – Executives need to bring PR people to the table when plans are being created.
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