Thanks to Jenny in the PR Newswire booth for this heads up. Coca-Cola is very open about its business goals -- to double the size of their business by 2020. What's more, they're also open about their PR plans for making it happen. Their campaign is Coca-Cola 2020. Every executive and PR VP should know about this.
Some analysis of the campaign HERE
See the campaign HERE
Some analysis of the campaign HERE
See the campaign HERE
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