In an op-ed earlier this year, Microsoft Chairman Bill Gates said to measure stuff constantly. Monitoring statistics helps his foundation deal with childhood health in developing countries. Measure all kinds of things, even if you don't know why. You'll eventually see patterns that can lead you to improve things.
Possible Implementation: At the GC, we've started counting the number of tourists who visit. We could add up a yearly total, add some more exhibits to the Visitor Center, and then send out a news release to again get mentioned in travel guides as a tourist destination. Kelli Thompson sees a lot of things happen in the lobby, maybe she would have some ideas. As the only major denomination based in the DC/Maryland area, we could try to again get listed -- years ago the GC was listed in Michelin Guide. Why not Lonely Planet, Rough Guide, Frommer's, etc...
What else could we measure?
Possible Implementation: At the GC, we've started counting the number of tourists who visit. We could add up a yearly total, add some more exhibits to the Visitor Center, and then send out a news release to again get mentioned in travel guides as a tourist destination. Kelli Thompson sees a lot of things happen in the lobby, maybe she would have some ideas. As the only major denomination based in the DC/Maryland area, we could try to again get listed -- years ago the GC was listed in Michelin Guide. Why not Lonely Planet, Rough Guide, Frommer's, etc...
What else could we measure?
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