Workshop “New Secrets of Media Pitching Success” by Michael Smart was A-MAZING!! Worthy of being held in such an elegant room.
We have stuff to pitch and we should do more of it. Could we have Brandan take a look at our news release about Peter Landless and make a 1-2-minute video about him (including ken burns effect of photo of Mandela, footage of NIH, etc…) and put that as video in news release? Pitch it to Charlie Rose Show, New York Times, etc…?
News releases are still important, but create original content to forward to reporters. BYU faced a dilema: when a student won a national math competition and became the top math student in the nation, how would they promote him when no one cared. The went the logical route: shot a rap video. They spent just $500 to make this Mathletes rap video: https://www.youtube.com/watch?v=0AGT4M3Z1OM
Pitch reporters initially by email. If no respose, then follow up with another email. If still nothing, then call. When calling, start from scratch. DON’T ask, “Did you get my email?” Just move the process along.
In pitch, reference reporter’s early work, but make sure it’s 1. Specific and 2. Sincere.
Even though it’s harder to break through nowadays, it’s now easier than ever to land big coverage once you do break through.
There will be positive, unintended consequences as you set big goals.
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