I repeatedly hear the phrase around the conference, "Identify goals." Can everyone in your organization state the goals?
Here's a possibility, one we heard at GiEN in Orlando:
"In an increasingly globalized and technologically connected world, baptisms are an outdated, inefficient means for measuring Adventism’s success. We need to creatively harness technology to measure our mission impact by how broadly and deeply our messages (Adventist memes) filter throughout the world."
The word "measure," stands out to me, particularly having been part of an Adventist Accreditation Association site visit to a university. When I went for the first time, I thought I would be digging through curriculum and looking at teaching. But it's a bigger picture than that. The accreditor's job is to ask the school to:
Demonstrate that you have an assessment system in place and show how you are making
improvements based on those assessments.
So it's not so much asking the school, "Lemme see what textbooks you're using." It's more like, "Please demonstrate how you know that these are the best possible and most relevant textbooks and curricula you could be offering."
So anyway, our stated goal could include that we are putting out messages that are effectively filtering throughout the world. We could later set up an assessment system to know how we're doing. That measurement and its results would be great tools to show executives/administration why PR is so relevant.
Here's a possibility, one we heard at GiEN in Orlando:
"In an increasingly globalized and technologically connected world, baptisms are an outdated, inefficient means for measuring Adventism’s success. We need to creatively harness technology to measure our mission impact by how broadly and deeply our messages (Adventist memes) filter throughout the world."
The word "measure," stands out to me, particularly having been part of an Adventist Accreditation Association site visit to a university. When I went for the first time, I thought I would be digging through curriculum and looking at teaching. But it's a bigger picture than that. The accreditor's job is to ask the school to:
Demonstrate that you have an assessment system in place and show how you are making
improvements based on those assessments.
So it's not so much asking the school, "Lemme see what textbooks you're using." It's more like, "Please demonstrate how you know that these are the best possible and most relevant textbooks and curricula you could be offering."
So anyway, our stated goal could include that we are putting out messages that are effectively filtering throughout the world. We could later set up an assessment system to know how we're doing. That measurement and its results would be great tools to show executives/administration why PR is so relevant.
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