Disclose more for better results

Three big takeaways from workshop “Developing and Measuring Social Media for Nonprofits”:

1. You’ll have better interaction, engagement and @-replies if you sign or initial your tweets. People are engaging with a person, not just a brand. You can set up a profile.  Liz and I could each tweet –ao or –el when tweeting.

2. Rank for best engagement of status updates on Facebook:

--informational (boring – think Ben Stein)

--call to action

--community building

--fundraising

--events and promotion

3. For infographics, the more information you put on there to cite your sources (less pretty), you’ll have less engagement, which is depressing…BUT, you have more comments from highly engaged people.

I will walk the talk and cite my source: Richard D. Waters, Ph.D., assistant professor at the University of San Francisco School of Management.

Also presenting at this workshop was Katie Paine. She said digital natives switch media 27 times each hour – every 2.2 minutes.

We also need to be on Instagram, Pinterist and Tumbler. We don’t have time. Can we hire this out, or find volunteers we can trust?

The Humane Society raised $650,000 from an online photo contest ($1 to judge a Cute Puppy Contest) that cost $1,000 to set up on Flickr.  Anything we can do like that? (proceeds will go to X project)